2nd International Conference On Business and Mass Communication
(ICSBM 2025)
Theme: Innovation in Tradition: Navigating Cultural Heritage and Business Sustainability
Date: 15 October 2025
Venue: INTI International University (Hybrid Mode)
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Moving Toward Sustainable Business and Mass Communication
The International Conference on Sustainable Business and Mass Communication (ICSBM 2025) will have a significant impact on several Sustainable Development Goals (SDGs), particularly:
SDG 8: Decent Work and Economic Growth,
SDG 9: Industry, Innovation, and Infrastructure,
SDG 11: Sustainable Cities and Communities,
SDG 12: Responsible Consumption and Production, and
SDG 17: Partnerships for the Goals.
Why Our Conference Matters?
In the age of climate urgency and digital connectivity, this conference explores how sustainable business practices and strategic mass communication can shape a better, more resilient future.
To explore the role of cultural heritage in fostering business innovation and sustainability.
To provide a platform for sharing best practices and success stories of businesses integrating cultural heritage with modern sustainability practices.
To facilitate networking and collaboration among professionals from various industries and backgrounds.
To raise awareness about the importance of preserving cultural heritage while promoting economic growth
Collaboration for Impact
Message From Chair
Dr. Segufta Yasmi Binti Abdul Rahman ,
Conference Chair,
ICSBM 2025
yasmi.arahman@newinti.edu.my
It is with great honor and gratitude that I extend my heartfelt appreciation to each of you for joining the International Conference on Sustainable Business and Mass Communication 2025. Your participation underscores a shared commitment to advancing sustainability and responsible communication in an ever-evolving global landscape.
This conference serves as a vital forum for scholars, professionals, and industry leaders to exchange innovative ideas, discuss pressing challenges, and explore opportunities that drive sustainable business practices and ethical communication strategies. The knowledge and insights you bring are invaluable in shaping a more responsible and impactful future.
I would like to express my sincere appreciation to our distinguished speakers, organizing committee, and supporting partners whose dedication and hard work have made this event possible. To all participants, your engagement and contributions are the foundation of this conference’s success. I encourage you to take full advantage of this opportunity to learn, collaborate, and inspire meaningful change.
Collaborators
The IPRMSA INTI Chapter provides students with a robust platform for developing their knowledge, honing their talents, and building professional networks in public relations.
Students have unique access to industry leaders, make vital connections, and learn practical skills that complement their academic goals through painstakingly planned workshops, seminars, and networking events.
Kelab Teater ASAR, officially established in 2019, is a performing arts club based in Ulu Bendul, Kuala Pilah, Negeri Sembilan. Focused on promoting traditional theatre and music, the club serves as a platform for local talents to showcase their skills while preserving the rich cultural heritage of Negeri Sembilan. Through its dynamic range of activities, including theatre performances and traditional music showcases, Kelab Teater ASAR aims to inspire and engage the local community while promoting Malaysian culture.
Mahidol University, with over 130 years of legacy, follows the vision of H.R.H. Prince Mahidol of Songkla. The university delivers innovative education and impactful research, blending hard and soft skills development to shape socially responsible graduates. With strong global collaboration and a vibrant, inclusive campus, Mahidol actively contributes to Thailand’s progress and global well-being.
As a leading university and a premier centre for learning and research at the international level, Universiti Putra Malaysia (UPM) remains steadfast in its commitment to continuous progress and excellence. UPM is driven by a shared vision to become a respected institution globally, upholding high standards in education, innovation, and societal contribution. In striving for this excellence, every member of the UPM community stands united in embracing the university’s vision and mission. Together, we uphold the values of integrity, professionalism, and collaboration, working hand in hand to fulfil our responsibilities in achieving the goals set forth. Our collective efforts are focused on fostering academic advancement, generating impactful research, and nurturing holistic individuals who will contribute meaningfully to the nation and the world. With determination and unity, UPM will continue to grow as a beacon of knowledge, shaping the future through leadership, creativity, and a commitment to excellence.
Gitarattan International Business School (GIBS) is known for developing industry-ready professionals through a practical, globally oriented curriculum. With over 15 years of experience, GIBS blends academic excellence with real-world exposure via case studies, internships, projects, seminars, and industry-led sessions. Its strong Industry-Institute Partnership Cell enhances employability through training, placements, and corporate engagement, preparing students for leadership and entrepreneurship.
Kalasalingam Academy of Research and Education (KARE), a Deemed to be University since 2006, was founded in 1984 by Thiru T. Kalasalingam. Located in Tamil Nadu, KARE offers UG, PG, and PhD programmes in Engineering, Science, Technology, and Humanities.
Accredited with NAAC ‘A++’ and NBA Tier-1 for six UG programmes, KARE is known for its inclusive B.Tech programme for speech and hearing-impaired students. It hosts cutting-edge research centres and provides excellent infrastructure for academics, sports, and student development.
Quest International University (QIU) is a research-driven private university based in Ipoh, Malaysia. Since our founding in 2008, we’ve been dedicated to more than just awarding degrees—we’re here to shape future leaders, innovators, and compassionate global citizens. Our mission is to nurture individuals who not only succeed in their careers but also make a positive impact on the world around them. With a focus on academic excellence, practical skills, and strong values, QIU students are equipped to lead, inspire, and create lasting change. This is the QIU legacy—education with purpose and heart.
Keynote Speakers
Keynote Speakers
Dr. Bablu Kumar Dhar
Dr. Bablu Kumar Dhar
Dr. Bablu Kumar Dhar is an Associate Professor at Mahidol University, Thailand, and the European University, Lisbon, Portugal. With over fifteen years of academic experience, he has taught in China, Italy, Indonesia, India, Malaysia, and Bangladesh, gaining extensive international expertise. He completed postdoctoral research in New Technologies and Ethics (Italy, 2024), Sustainable Development (Indonesia, 2022), and Corporate Social Responsibility (China, 2021). Holding a PhD in Human Resource Management, his research focuses on sustainability, CSR, digital transformation, green finance, and entrepreneurship. He has widely published in high-impact journals and serves on editorial boards of leading international publications.
Prof. Dr.Palanisamy Ganesan
Prof. Dr.Palanisamy Ganesan
Dr.Palanisamy Ganesan, Professor of Marketing and Dean at Kalasalingam Business School at Kalasalingam Academy of Research and Education, Tamil Nadu, India. His teaching areas are managerial economics, marketing management, services marketing, marketing analytics, and retail management. Professor Ganesan's research areas of interest are Service Innovation, Customer Experience & Engagement, Retail Supply Chain Management, Customer Service, and Choice. His research supervision focuses on the development of scales and the building of indices in areas such as customer experience and service innovation. His research contributions have appeared in Journal of Global Marketing, International Journal of Business Excellence, Corporate Reputation Review, and the Health Marketing Quarterly.
Prof. Urvesh Chaudhery
Prof. Urvesh Chaudhery
Prof. Urvesh Chaudhery, PhD in Management from Gautam Buddha University, is an eminent academician, innovation leader, and Program Coordinator of the MBA department at the Centre for Management Studies. She is IQAC Head, Chairperson of the Institute Innovation Cell & ICC, and a certified Innovation Ambassador with 29 years of experience spanning software development, academics, and placements. A prolific researcher, she has authored five books, published 75 papers, guided five PhDs, and edited seven volumes. Recipient of multiple awards including “Best Professor” and “Acharya,” she actively contributes to NAAC, NBA, CSR, and professional bodies while promoting institutional quality and innovation.
Dr. Florian Andrei Vlad
Dr. Florian Andrei Vlad
Florian Andrei Vlad holds an MA in American Studies from the University of Heidelberg, Germany, and a PhD in Literary Studies from Ovidius University of Constanta, Romania. He is currently an Associate Professor at Ovidius University, where he teaches undergraduate courses in American and British literature, as well as Film Studies, and MA-level classes in Post-9/11 American Literature, Identity Theories in Contemporary Cultural Discourse, and British and American Consumerist Culture. He was treasurer of the Romanian Association for American Studies (part of the European Association for American Studies) from 2021 until 2025, and he has been a member of the organizing committee of several international conferences, including the 2016 European Association for American Studies Biennal. Recent books include Challenging Identities: From Theory to Literary Discourse (Bucharest: Editura Universitara, 2022) and Literary Portrayals of 9/11 (Updike, Foer, DeLillo): Three Texts Interpreting the Trauma of Terrorism (Lewiston, New York: Edwin Mellen Press, 2022.
CALL FOR PAPER
CALL FOR PAPER
Theme: Sustainable Business and Mass Communication
Sub-theme: Innovation in Tradition: Navigating Cultural Heritage and Business Sustainability
ICSBM 2025 welcomes submissions from academics, industry professionals, researchers, content creators, community leaders, and postgraduate students to present research, case studies, or conceptual papers that explore sustainability from the dual lenses of business and mass communication.
Conference Tracks
TRACK 1 :
Employee Engagement & Sustainability
Examines how empowering employees through effective communication, inclusive leadership, and purpose-driven culture enhances commitment to sustainability. It highlights the role of engaged employees as catalysts for long-term, ethical, and responsible business practices within evolving organisational and socio-cultural landscapes.
TRACK 2 :
Sustainable Supply Chain Management
Focuses on building ethical, resilient, and environmentally responsible supply chains. It explores how businesses integrate sustainability into procurement, production, and distribution while balancing cost, efficiency, and environmental impact. This track also highlights transparency, local sourcing, and circular economy practices as key strategies for long-term viability.
TRACK 3 :
Communication Technologies & Sustainability
Explores how emerging digital tools—such as social media, AI, and data analytics—can be leveraged to promote sustainability goals. It examines how communication technologies support awareness campaigns, stakeholder engagement, and transparent reporting, bridging mass communication and business efforts towards more informed, ethical, and sustainable practices.
TRACK 4 :
Media Culture & Sustainability
Delves into how media narratives, representations, and cultural content shape public perception and behaviour towards sustainability. It explores the role of film, television, digital media, and pop culture in promoting environmental consciousness, cultural preservation, and responsible consumption within both business and communication spheres.
Track 1: Employee Engagement & Sustainability
Explore how internal stakeholders can drive sustainability through communication and culture.
Topics of Interest:
Internal communication and sustainable work culture
Leadership and behavioral change for sustainability
Human capital as an asset in ESG reporting
ROI of employee-led green initiatives
Labour economics and workforce participation in sustainability
Sustainability-linked performance metrics and incentives
Cost-benefit analysis of staff-driven sustainability programs
Accounting for employee impact in sustainability reports
Aligning employee values with organizational financial goals
Track 3: Communication Technologies & Sustainability
Analyse how digital innovation facilitates sustainability and shapes public perception.
Topics of Interest:
Digital platforms in mass communication for sustainability
Role of mass media in shaping sustainability discourse
Social media campaigns and audience engagement
AI and automation in news reporting on environmental issues
Broadcasting green content: TV, radio, and podcasts
Media convergence for sustainability advocacy
Data journalism for environmental transparency
Communication tech in CSR and public relations
Virtual and augmented reality for immersive sustainability storytelling
Advertising
Track 2: Sustainable Supply Chain Management
Focus on strategies for building responsible, ethical, and circular supply chain systems.
Topics of Interest:
Green logistics & procurement
Ethical sourcing & fair trade practices
Local vs global supply strategies
Technology in supply chain transparency
Supplier engagement & communication
Waste reduction and circular economy
ESG (Environmental, Social, Governance) compliance
Risk management in sustainable
Cultural heritage products in global supply chains
Track 4: Media Culture & Sustainability
Unpack how media and cultural content influence sustainable thinking and behaviour.
Topics of Interest:
Representation of sustainability in media
Traditional values in contemporary media
Eco-cinema, Films, documentaries & public awareness
Media literacy for sustainability
Cultural narratives in climate discourse
Pop culture, trends & environmental messages
Indigenous knowledge in media framing
Role of journalists in sustainability reporting
Ethical storytelling & environmental justice
Submission Guideline
Submission Guideline
Submission Process for Presenter and Abstract:
Submission Process for Presenter and Abstract:
Submit your Abstracr through the ICSBM 2025 online submission portal [Click Here]
Deadline: Submit your paper by [10 OCTOBER 2025]
Submission Process for Extended Abstract:
Submission Process for Extended Abstract:
Submit your EXTENDED ABSTRACT : [CLICK HERE]
Guidelines for extended abstract submission: [Download Here]
INTI extended abstract format template: [Download Here]
Review Process: Double-blind peer review. Remove identifying information from the paper to ensure anonymity.
📌REMINDER:
Notification of Acceptance: Authors will be notified by [5 OCTOBER 2025]
Ethical Guidelines:
Ethical Guidelines:
Papers must be original and not previously published or under consideration elsewhere.
Submissions will be checked for plagiarism. Papers with significant plagiarism will be rejected.
Authors must disclose any potential conflicts of interest.
Poster Submission Guidelines (Poster Presenter)
Terms and conditions as well as the Poster Template can be downloaded here.
Poster Format
Participants must prepare a digital poster using the provided template.
Participants may customize font type, text and background colours. The size of the font should be at least 18pt. Authors may also add illustrations which include graphs, diagrams, pictures.
Poster Size
Portrait A1 (width x height)
594 x 841 mm / 23.4 x 33.1 inch / 1684 × 2384 pts
File Type: Power Point
Content
Abstract, Introduction, Objectives, Methodologies, Novelties, Usefulness, References, Author(s)' name, and Institution’s logo
Sustainability Development Goals (SDG)
Please enter the SDG icons that are related to the project being carried out.
Judging Criteria
Criteria 1: Adherence to the Conference Theme
Criteria 2: Originality and Creativity
Criteria 3: Novelties
Criteria 4: Usefulness and Practicality
Criteria 5: Presentation and Demonstration
Available Track
Track 1: Employee Engagement & Sustainability
Track 2: Sustainable Supply Chain Management
Track 3: Communication Technologies & Sustainability
Track 4: Media Culture & Sustainability
Important Date
Important Date
📣Call For Paper Extended Deadline : 3 OCTOBER 2025 Click Here For Registration
📣Abstract Submission Extended: 10 OCTOBER 2025
📣Notification of Acceptance : 5 OCTOBER 2025
📣Participant Registration: 10 OCTOBER 2025
Payment Information
All payment of fees are to be made via bankdraft, crossed cheque or banking transfer to Payee Name and bank account of INTI as stated below:-
Name of Beneficiary: INTI International Education Sdn Bhd
Address of Beneficiary: Persiaran Perdana BBN, Putra Nilai 71800 Nilai, Negeri Sembilan, Malaysia
Bank Name: HSBC Bank Malaysia Berhad
Bank Branch : Seremban
Bank Branch address: No. 50-52, Jalan Dato’ Bandar Tunggal, 70000 Seremban, Negeri Sembilan, Malaysia
Bank Account No: 351-418702-101
Swift Code: HBMBMYKL
🔔 Notification: Alternative Method for Submitting Payment Proof
If you are unable to submit your payment proof via the provided link, please send the following details directly to the ICSBM official email:
📄 Please include:
Payment receipt or a clear screenshot of the transaction
Full name
Email address
Contact number
📧 Send to: inti.icsbm@newinti.edu.my
Your cooperation is greatly appreciated. Thank you!
ICSBM2025 Tentative
Publication Opportunities
Publication Opportunities
Peer Reviewed Journal
Peer Reviewed Journal
We are pleased to inform you that all accepted manuscripts will be eligible to be published in INTI's peer reviewed journals at no extra charge. The journals in question are the INTI Journal and our newly established and recently launched journals namely: the Journal of Business and Social Sciences,and the The details of these journals are available at http://ipublishing.intimal.edu.my/. Authors have a choice of publishing at the INTI Journal or any of the three specialist journals according to the relevant fields of study and specialization.
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