2nd International Business and Mass Communication (ICSBM 2025)
Theme: Innovation in Tradition: Navigating Cultural Heritage and Business Sustainability
Date: 15 October 2025
Venue: INTI International University (Hybrid Mode)
Embedded Files
Moving Toward Sustainable Business and Mass Communication
The International Conference on Sustainable Business and Mass Communication (ICSBM 2025) will have a significant impact on several Sustainable Development Goals (SDGs), particularly:
SDG 8: Decent Work and Economic Growth,
SDG 9: Industry, Innovation, and Infrastructure,
SDG 11: Sustainable Cities and Communities,
SDG 12: Responsible Consumption and Production, and
SDG 17: Partnerships for the Goals.
Why Our Conference Matters?
In the age of climate urgency and digital connectivity, this conference explores how sustainable business practices and strategic mass communication can shape a better, more resilient future.
To explore the role of cultural heritage in fostering business innovation and sustainability.
To provide a platform for sharing best practices and success stories of businesses integrating cultural heritage with modern sustainability practices.
To facilitate networking and collaboration among professionals from various industries and backgrounds.
To raise awareness about the importance of preserving cultural heritage while promoting economic growth
Collaboration for Impact
Message From Chair
Dr. Segufta Yasmi Binti Abdul Rahman ,
Conference Chair,
ICSBM 2025
yasmi.arahman@newinti.edu.my
It is with great honor and gratitude that I extend my heartfelt appreciation to each of you for joining the International Conference on Sustainable Business and Mass Communication 2025. Your participation underscores a shared commitment to advancing sustainability and responsible communication in an ever-evolving global landscape.
This conference serves as a vital forum for scholars, professionals, and industry leaders to exchange innovative ideas, discuss pressing challenges, and explore opportunities that drive sustainable business practices and ethical communication strategies. The knowledge and insights you bring are invaluable in shaping a more responsible and impactful future.
I would like to express my sincere appreciation to our distinguished speakers, organizing committee, and supporting partners whose dedication and hard work have made this event possible. To all participants, your engagement and contributions are the foundation of this conference’s success. I encourage you to take full advantage of this opportunity to learn, collaborate, and inspire meaningful change.
Collaborators
The IPRMSA INTI Chapter provides students with a robust platform for developing their knowledge, honing their talents, and building professional networks in public relations.
Students have unique access to industry leaders, make vital connections, and learn practical skills that complement their academic goals through painstakingly planned workshops, seminars, and networking events.
Kelab Teater ASAR, officially established in 2019, is a performing arts club based in Ulu Bendul, Kuala Pilah, Negeri Sembilan. Focused on promoting traditional theatre and music, the club serves as a platform for local talents to showcase their skills while preserving the rich cultural heritage of Negeri Sembilan. Through its dynamic range of activities, including theatre performances and traditional music showcases, Kelab Teater ASAR aims to inspire and engage the local community while promoting Malaysian culture.
Mahidol University, with over 130 years of legacy, follows the vision of H.R.H. Prince Mahidol of Songkla. The university delivers innovative education and impactful research, blending hard and soft skills development to shape socially responsible graduates. With strong global collaboration and a vibrant, inclusive campus, Mahidol actively contributes to Thailand’s progress and global well-being.
The mission of VU is to emerge as one of the leading and premier centre of higher studies in Arts, Social Science, Science, Engineering and technology. The University is providing education of high excellence to our young learners in a congenial and friendly atmosphere, and attracting brilliant students, distinguished scholars, researchers, scientists from home and abroad. Since its commencement on 14 March 2012, VU endeavors to accelerate students’ technological, intellectual, social and personal potentials providing them dynamic guidance and latest information about the new technologies of the world so that they can keep pace with the time and contribute to the advancement of the society
Gitarattan International Business School (GIBS) is known for developing industry-ready professionals through a practical, globally oriented curriculum. With over 15 years of experience, GIBS blends academic excellence with real-world exposure via case studies, internships, projects, seminars, and industry-led sessions. Its strong Industry-Institute Partnership Cell enhances employability through training, placements, and corporate engagement, preparing students for leadership and entrepreneurship.
Kalasalingam Academy of Research and Education (KARE), a Deemed to be University since 2006, was founded in 1984 by Thiru T. Kalasalingam. Located in Tamil Nadu, KARE offers UG, PG, and PhD programmes in Engineering, Science, Technology, and Humanities.
Accredited with NAAC ‘A++’ and NBA Tier-1 for six UG programmes, KARE is known for its inclusive B.Tech programme for speech and hearing-impaired students. It hosts cutting-edge research centres and provides excellent infrastructure for academics, sports, and student development.
As a leading university and a premier centre for learning and research at the international level, Universiti Putra Malaysia (UPM) remains steadfast in its commitment to continuous progress and excellence. UPM is driven by a shared vision to become a respected institution globally, upholding high standards in education, innovation, and societal contribution. In striving for this excellence, every member of the UPM community stands united in embracing the university’s vision and mission. Together, we uphold the values of integrity, professionalism, and collaboration, working hand in hand to fulfil our responsibilities in achieving the goals set forth. Our collective efforts are focused on fostering academic advancement, generating impactful research, and nurturing holistic individuals who will contribute meaningfully to the nation and the world. With determination and unity, UPM will continue to grow as a beacon of knowledge, shaping the future through leadership, creativity, and a commitment to excellence.
Keynote Speakers
Keynote Speaker 1
Keynote Speaker 2
Keynote Speaker 3
Keynote Speaker 4
CALL FOR PAPER
CALL FOR PAPER
Theme: Sustainable Business and Mass Communication
Sub-theme: Innovation in Tradition: Navigating Cultural Heritage and Business Sustainability
ICSBM 2025 welcomes submissions from academics, industry professionals, researchers, content creators, community leaders, and postgraduate students to present research, case studies, or conceptual papers that explore sustainability from the dual lenses of business and mass communication.
Conference Tracks
TRACK 1 :
Employee Engagement & Sustainability
Examines how empowering employees through effective communication, inclusive leadership, and purpose-driven culture enhances commitment to sustainability. It highlights the role of engaged employees as catalysts for long-term, ethical, and responsible business practices within evolving organisational and socio-cultural landscapes.
TRACK 2 :
Sustainable Supply Chain Management
Focuses on building ethical, resilient, and environmentally responsible supply chains. It explores how businesses integrate sustainability into procurement, production, and distribution while balancing cost, efficiency, and environmental impact. This track also highlights transparency, local sourcing, and circular economy practices as key strategies for long-term viability.
TRACK 3 :
Communication Technologies & Sustainability
Explores how emerging digital tools—such as social media, AI, and data analytics—can be leveraged to promote sustainability goals. It examines how communication technologies support awareness campaigns, stakeholder engagement, and transparent reporting, bridging mass communication and business efforts towards more informed, ethical, and sustainable practices.
TRACK 4 :
Media Culture & Sustainability
Delves into how media narratives, representations, and cultural content shape public perception and behaviour towards sustainability. It explores the role of film, television, digital media, and pop culture in promoting environmental consciousness, cultural preservation, and responsible consumption within both business and communication spheres.
Track 1: Employee Engagement & Sustainability
Explore how internal stakeholders can drive sustainability through communication and culture.
Topics of Interest:
Internal communication and sustainable work culture
Leadership and behavioral change for sustainability
Human capital as an asset in ESG reporting
ROI of employee-led green initiatives
Labour economics and workforce participation in sustainability
Sustainability-linked performance metrics and incentives
Cost-benefit analysis of staff-driven sustainability programs
Accounting for employee impact in sustainability reports
Aligning employee values with organizational financial goals
Track 3: Communication Technologies & Sustainability
Analyse how digital innovation facilitates sustainability and shapes public perception.
Topics of Interest:
Digital platforms in mass communication for sustainability
Role of mass media in shaping sustainability discourse
Social media campaigns and audience engagement
AI and automation in news reporting on environmental issues
Broadcasting green content: TV, radio, and podcasts
Media convergence for sustainability advocacy
Data journalism for environmental transparency
Communication tech in CSR and public relations
Virtual and augmented reality for immersive sustainability storytelling
Advertising
Track 2: Sustainable Supply Chain Management
Focus on strategies for building responsible, ethical, and circular supply chain systems.
Topics of Interest:
Green logistics & procurement
Ethical sourcing & fair trade practices
Local vs global supply strategies
Technology in supply chain transparency
Supplier engagement & communication
Waste reduction and circular economy
ESG (Environmental, Social, Governance) compliance
Risk management in sustainable
Cultural heritage products in global supply chains
Track 4: Media Culture & Sustainability
Unpack how media and cultural content influence sustainable thinking and behaviour.
Topics of Interest:
Representation of sustainability in media
Traditional values in contemporary media
Eco-cinema, Films, documentaries & public awareness
Media literacy for sustainability
Cultural narratives in climate discourse
Pop culture, trends & environmental messages
Indigenous knowledge in media framing
Role of journalists in sustainability reporting
Ethical storytelling & environmental justice
Submission Guideline
Submission Guideline
Submission Process for Presenter and Abstract:
Submission Process for Presenter and Abstract:
Submit your paper through the ICSBM 2025 online submission portal [Click Here]
Deadline: Submit your paper by [15 JUNE 2025]
Submission Process for Extended Abstract:
Submission Process for Extended Abstract:
Submit your EXTENDED ABSTRACT : [CLICK HERE]
Guidelines for extended abstract submission: [Download Here]
INTI extended abstract format template: [Download Here]
Review Process: Double-blind peer review. Remove identifying information from the paper to ensure anonymity.
📌REMINDER:
Notification of Acceptance: Authors will be notified by [15 AUGUST 2025]
Ethical Guidelines:
Ethical Guidelines:
Papers must be original and not previously published or under consideration elsewhere.
Submissions will be checked for plagiarism. Papers with significant plagiarism will be rejected.
Authors must disclose any potential conflicts of interest.
Poster Submission Guidelines (Poster Presenter)
Terms and conditions as well as the Poster Template can be downloaded here.
Poster Format
Participants must prepare a digital poster using the provided template.
Participants may customize font type, text and background colours. The size of the font should be at least 18pt. Authors may also add illustrations which include graphs, diagrams, pictures.
Poster Size
Portrait A1 (width x height)
594 x 841 mm / 23.4 x 33.1 inch / 1684 × 2384 pts
File Type: Power Point
Content
Abstract, Introduction, Objectives, Methodologies, Novelties, Usefulness, References, Author(s)' name, and Institution’s logo
Sustainability Development Goals (SDG)
Please enter the SDG icons that are related to the project being carried out.
Judging Criteria
Criteria 1: Adherence to the Conference Theme
Criteria 2: Originality and Creativity
Criteria 3: Novelties
Criteria 4: Usefulness and Practicality
Criteria 5: Presentation and Demonstration
Available Track
Track 1: Employee Engagement & Sustainability
Track 2: Sustainable Supply Chain Management
Track 3: Communication Technologies & Sustainability
Track 4: Media Culture & Sustainability
Important Date
Important Date
📣Call paper : 15 April 2025 Click Here For Registration
📣Abstract Submission: 15 June 2025
📣Notification of Acceptance : 15 August 2025
📣Participant Registration: 15 September 2025
Payment Information
All payment of fees are to be made via bankdraft, crossed cheque or banking transfer to Payee Name and bank account of INTI as stated below:-
Name of Beneficiary: INTI International Education Sdn Bhd
Address of Beneficiary: Persiaran Perdana BBN, Putra Nilai 71800 Nilai, Negeri Sembilan, Malaysia
Bank Name: HSBC Bank Malaysia Berhad
Bank Branch : Seremban
Bank Branch address: No. 50-52, Jalan Dato’ Bandar Tunggal, 70000 Seremban, Negeri Sembilan, Malaysia
Bank Account No: 351-418702-101
Swift Code: HBMBMYKL
🔔 Notification: Alternative Method for Submitting Payment Proof
If you are unable to submit your payment proof via the provided link, please send the following details directly to the ICSBM official email:
📄 Please include:
Payment receipt or a clear screenshot of the transaction
Full name
Email address
Contact number
📧 Send to: inti.icsbm@newinti.edu.my
Your cooperation is greatly appreciated. Thank you!
ICSBM2025 Tentative
Publication Opportunities
Publication Opportunities
Peer Reviewed Journal
Peer Reviewed Journal
We are pleased to inform you that all accepted manuscripts will be eligible to be published in INTI's peer reviewed journals at no extra charge. The journals in question are the INTI Journal and our newly established and recently launched journals namely: the Journal of Business and Social Sciences,and the The details of these journals are available at http://ipublishing.intimal.edu.my/. Authors have a choice of publishing at the INTI Journal or any of the three specialist journals according to the relevant fields of study and specialization.
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